The Hidden Costs of Data Acquisition

Every winning organization understands that data is a critical strategic asset. It is the underpinning of any modern enterprise’s growth and innovation strategy. That's why the most progressive companies augment their first-party data with external sources.

In this guide, we will examine the hidden costs of the traditional approaches most businesses use to acquire external data and how a new model is pointing the way to a more cost-effective future.

The Hidden Costs of Data Acquisition

In this guide, you will learn:

  • The 5 steps of acquiring data from external sources
  • The inherent challenges of buying data
  • The hidden costs of data acquisition
  • More cost-effective ways to get external data
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