---
title: Precise Competitive Intelligence | Narrative
description: Enrich your current customer records with data that shows how they are interacting with your competitors.  Take that information, push it back into your customer store, and then craft a strategy to win share of mind and share of wallet.
image: https://solutions.narrative.io/hubfs/diagram.svg
---

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# Precise Competitive Intelligence

Get a clear picture of what your customers are doing when they aren't engaging with your brand.  Use these insights to understand share-of-mind, prevent churn, and meet your customer's needs.

![ill-main (1)](https://solutions.narrative.io/hubfs/ill-main%20(1).svg "ill-main (1)")

It's point-and-click easy

![diagram](https://solutions.narrative.io/hubfs/diagram.svg "diagram")

## Import Your Customers

Select existing customer records that you would like to import from your CRM, DMP, or CDP and push those into Narrative's Acquire Platform.

## Select Your Competitors

Select the companies or behaviors that you'd most like to understand in relation to the customers that you've selected.

## Export Data

Narrative will find the precise information you are looking for across dozens of and push it back into your customer platform. Your customer records are now enriched with new information.

Data types leveraged for competitive intelligence

![data-type (3)](https://solutions.narrative.io/hubfs/data-type%20(3).svg "data-type (3)")

![data-type (2)](https://solutions.narrative.io/hubfs/data-type%20(2).svg "data-type (2)")

### TESTIMONIAL

“Narrative's platform has allowed us to be more nimble with how we build our data strategy. One of the main differentiators that appealed to us was the ability to create custom strategies that span our data science, growth marketing, and consumer insights capabilities."

![postmates-logo@3x](https://solutions.narrative.io/hs-fs/hubfs/postmates-logo@3x.png?width=585&name=postmates-logo@3x.png "postmates-logo@3x")

![ill-360](https://solutions.narrative.io/hubfs/ill-360.svg "ill-360")

## Develop Your 360° Customer View Today

It’s impossible to run your company if you don’t know who your customers are. Demographics being the fundamental description of your customer, are key to that understanding. Narrative makes it easy to enrich and push the resulting data into your existing systems.

## Don’t worry, it’s easy

We're already integrated with many of the top customer platforms meaning that this whole process is point-and-click. Even if we aren't integrated with your preferred system, we'll take care of the heavy lifting so you can focus on the things that matter to you most.

![ill-easy](https://solutions.narrative.io/hubfs/ill-easy.svg "ill-easy")

### Book a Demo

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