Retailers like Walmart, The Home Depot, and Walgreens, are taking advantage of the high demand for their customer data by monetizing their shopper audience data for brands and agencies to advertise against.
Typically, however, monetizing this first-party data has been a heavy lift, requiring internal engineering resources to package the data and third party data onboarding services to deliver it to advertising activation platforms. With Narrative and The Trade Desk, however, the process is fast, easy, and cost-effective.
Join this webinar to hear from leaders at Narrative, The Trade Desk, and our shared customer Fanatics, as they discuss how the leading sports merchandise retailer uses Narrative and The Trade Desk to monetize their sports fan audiences and create new revenue streams. You’ll also get expert advice on how to do the same for your brand.
You will learn:
Founder and CEO at Narrative I/O
General Manager, Data Partnerships at The Trade Desk
Director, Data Sales and Strategy at Fanatics