How retailers can create new revenue streams with audience monetization

Featuring The Trade Desk and Fanatics


Retailers like Walmart, The Home Depot, and Walgreens, are taking advantage of the high demand for their customer data by monetizing their shopper audience data for brands and agencies to advertise against.

Typically, however, monetizing this first-party data has been a heavy lift, requiring internal engineering resources to package the data and third party data onboarding services to deliver it to advertising activation platforms. With Narrative and The Trade Desk, however, the process is fast, easy, and cost-effective.

Join this webinar to hear from leaders at Narrative, The Trade Desk, and our shared customer Fanatics, as they discuss how the leading sports merchandise retailer uses Narrative and The Trade Desk to monetize their sports fan audiences and create new revenue streams. You’ll also get expert advice on how to do the same for your brand.

You will learn:

  • How to create new audience segments from existing datasets without involving data specialists
  • How to make your offline data addressable with Unified ID 2.0
  • How to bypass expensive data onboarding service middlemen and deliver data directly to The Trade Desk and other activation endpoints 
  • How Narrative and The Trade Desk services combine to create the ultimate solution for first-party data monetization and activation


Nick Jordan

Founder and CEO at Narrative I/O


Ben Sylvan

General Manager, Data Partnerships at The Trade Desk

Jon Collins

Director, Data Sales and Strategy at Fanatics

Watch this webinar